combined talent
carrie barlow / president
Carrie possesses a high degree of skill when it comes to planning strong strategic and cost‐efficient tactical media plans spanning across Canadian, US and International media markets. Her commitment to the industry is far reaching by being actively committed to the development of Canadian media talent by teaching Strategic Media Planning at the British Columbia Institute of Technology full‐time studies for the past 8 years. As a member of several industry councils she brings solutions and a voice to the media industry. Carrie was the 2004's recipient of Intel Canada's Woman of Balance award and recently recognized as one of BC influential women “Opinionators” She has written for Blitz Magazine and has been interviewed for The Ad Pages and Marketing Magazine. For the last 24 years, Carrie has managed and delivered media solutions for a variety of accounts from national to local level communities such as Media Directing the BC Government and its 19 ministries, Ford Canada, A&W, London Drugs, BC Hydro, Kal Tire, CHUM Radio, City TV, The Beat, Cadbury, numerous unions across Canada, BC Hot House, and Prospera Credit Union, Great Canadian Casinos, Lakota Health Products, Body Break Health,…...
robyn seymour / media director
Robyn's 14+ years of media experience includes local, national and international media services management for numerous national and international accounts including Rogers Video Canada, Starbucks, Nissan Canada, Okanagan Spring Brewery (Sleeman and Shaftebury brands), Mission Hill Wines, Boston Pizza, Calona Wines, Canfor Lumber, PMC Sierra, Kal Tire, Michael Hill Jeweller, the Government of British Columbia, ADT Security, Global TV and Rogers Broadcasting. In her position she monitors and maintains the high level of service and overall relationships delivered to all Barlow media clients and suppliers. Media is also very active on Robyn's desk supplying intricate strategic planning and client servicing on a daily basis including working closely with the national and local advertising programs for Kal Tire, Swimco, Urban Barn, Playground, Nature's Path Canada, numerous agencies and new business development. Due to Robyn's experience at the Bureau of Broadcast Measurement (BBM), her ability to employ and interpret media industry research fully complements her role at Barlow Media Inc.
lucas taylor / media supervisor / planner
Lucas background as a US specialty and cable television planner and buyer secures his understanding when planning and buying for clients with very specific socio‐graphics, demographics and psychographic targets across rural, urban and mass markets. Over the years at Barlow Media, Lucas has expanded his experience in delivering multi‐level media planning and buying for large consumer based products. Lucas works closely with clients developing and maintaining web campaigns and interactive online programs such as Google‐ad‐words, MSN and Facebook. His current media activities include the strategic planning and buying for Intrawest Honua Kai, Lahaina, Hawaii, Prospera Credit Unions, Upper Canada Mall Ontario, Natures Path brands, Planet Organic Canada and the Planet Organic Living chain and Apple Auto Glass. This compliments Lucas's career passion in delivering national and interactive relationship based campaigns.
brian scotland / media buyer
A top graduate of BCIT, who is also armed an education in Science from the University of Victoria, media figures are Brian's game. As a numbers estimator and media buyer he compiles and evaluates audience data for all media planning including broadcast, out of home, print and direct mail. Cost Per Thousand and ROI is his focus and his primary role is in the development of strategic media plans and targeted media buys. Brian is well-versed in media research tools such as BBM & RTS as well as media data tracking skills via Adtraq where he monitors and reconciles the proof of performance for all campaigns.
Currently Brian works closely across Canada with the new market development team for several clients specializing in high level retail, destination real-estate marketing, and/or post secondary educational programs and institutions. His love of sports also comes into the arena as Brian manages all the sponsorship elements and contracts between our clients and all NHL, CHL and JHL associations across Canada.
witzia misiak / media estimator / buyer
Witzia is a graduate from the BCIT Marketing Communications fulltime studies. She specializes in the planning and buying of print media programs including multiple categories of consumer and trade magazines, newspapers, alternative print, commuter publications as well as their available o line interactive and out of home advertising programs.
Direct response media planning further keeps Witzia busy, including mailers, door hangers and tourism media as well as other developing forms of digital media. Over the past year, Witzia has planned and executed 21 stores openings within numerous established and new markets for several clients across the country.
nadine mageau / financial administration
Nadine brings over 23+ years of pure advertising financial administration to our company. From Baker Lovick, McKim Advertising Canada, Wasserman & Partners and Rethink Advertising, Nadine has honed her skills with a multitude of advertising financial tracking systems including Adtraq, HDS and is the only Western Canadian trained accounting professional on Fuimus AMS. Nadine is our secret weapon as she is also an educated and experienced media planner buyer from years in select media departments – an accounting expert who really understands our craft of media.